Is Texas Tech a Target School? A Complete Guide to Its Recruitment and Job Prospects

Introduction

Definition of a Target School

A target school is a university where companies recruit students for jobs and internships. Big firms, banks, and consulting companies visit these schools to hire students. They have strong connections with these universities, making it easier for students to get top jobs.

Target schools usually have high rankings, strong alumni networks, and good career services. They provide students with many job opportunities, networking events, and internship programs. These schools get more attention from recruiters because their graduates are well-prepared for competitive industries.

But not every university is a target school. Some schools are semi-target, meaning companies recruit from them, but not as much as from top-ranked schools. Others are non-target, meaning students have to work harder to get noticed by big firms.

Many people ask, “Is Texas Tech a target school?” To answer this, we must look at its academic reputation, rankings, job placement, and industry connections.

Overview of Texas Tech University

Texas Tech University (TTU) is a large public university in Lubbock, Texas. It was founded in 1923 and has grown into one of the biggest schools in the state. It offers more than 150 undergraduate degrees and strong graduate programs. The university is known for engineering, business, law, and science programs.

TTU is classified as an R1 Research University, meaning it has a high level of research activity. It has strong alumni connections and many partnerships with industries. The university also has a career center that helps students find internships and jobs.

But does Texas Tech attract top employers? Are big companies hiring from TTU? Many students and job seekers wonder whether Texas Tech is a target school for industries like finance, consulting, and technology.

In this article, we will explore whether Texas Tech is a target school, which companies recruit from TTU, and how students can improve their chances of landing top jobs.

Understanding the Concept of Target Schools

What Constitutes a Target School?

A target school is a university where top companies actively recruit students for jobs and internships. These companies visit the campus for career fairs, conduct interviews, and offer students direct job opportunities.

Target schools have strong career placement programs, well-connected alumni, and a reputation for producing skilled graduates. Employers see these schools as a reliable source of top talent.

Here are some factors that make a university a target school:

• Recruitment by Big Companies: Large corporations, including investment banks, consulting firms, and tech giants, regularly hire graduates from these schools.
• Strong Alumni Network: Graduates from these universities hold key positions in major companies and help students land jobs.
• High National Rankings: Target schools are often ranked among the top universities in the country.
• Well-Connected Career Services: These schools have dedicated career centers that offer resume workshops, networking events, and interview preparation.
• Internship Opportunities: Students from target schools have easier access to competitive internships, which lead to full-time job offers.

Some well-known target schools in the U.S. include Ivy League universities (Harvard, Yale, Princeton), top public schools (UC Berkeley, Michigan, UVA), and elite private colleges (Stanford, MIT, Duke).

But not all universities get the same attention from recruiters. Some are semi-target schools, meaning companies recruit from them but not as much as from top schools. Others are non-target schools, where students must network and apply on their own to get noticed.

Now, let’s see how target schools play a role in recruitment.

The Role of Target Schools in Recruitment

Recruitment is a key factor that separates target schools from other universities. Companies prefer hiring from target schools because they know these institutions produce skilled and job-ready graduates.

Here’s how recruitment works at target schools:

• On-Campus Recruiting (OCR): Many big firms have a formal recruitment process where they visit campus, conduct interviews, and hire students directly.
• Networking Events & Career Fairs: Target schools host exclusive job fairs where top employers connect with students.
• Resume Screening Priority: Students from target schools often get priority in job applications because recruiters trust their education and training.
• Exclusive Internship Programs: Many companies have internship programs that accept only students from specific universities.

Recruiters prefer target schools because it saves them time. Instead of searching for candidates nationwide, they focus on a few universities where they can find the best talent.

So, is Texas Tech a target school? Does it receive strong recruiter attention like other top schools? In the next sections, we will examine Texas Tech’s academic standing, employer relationships, and job placement success.

Texas Tech University’s Academic Standing

Carnegie Classification and Research Activity

Texas Tech University (TTU) is classified as an R1: Very High Research Activity institution under the Carnegie Classification of Institutions of Higher Education. This is the highest research classification a university can receive in the U.S. It means Texas Tech conducts significant research across various fields, contributing to innovation and academic excellence.

Being an R1 university gives Texas Tech strong credibility in education, science, and technology. Employers value graduates from research-intensive universities because they gain hands-on experience, critical thinking skills, and exposure to real-world problems.

Some key highlights of Texas Tech’s research activity:

• The university receives millions in research funding from government agencies, private industries, and non-profit organizations.
• TTU is home to numerous research centers and institutes, such as the National Wind Institute and the Institute of Environmental and Human Health.
• The school collaborates with NASA, the Department of Energy, and Fortune 500 companies on major projects.

This high research status helps students by giving them access to cutting-edge labs, industry partnerships, and internship opportunities. However, strong research activity alone does not guarantee that a university is a target school. Employer reputation and job placement matter, too.

National and Regional Rankings

Rankings play an important role in determining whether a university is considered a target school. Higher-ranked schools attract top recruiters, corporate partnerships, and stronger alumni networks.

Texas Tech’s National Rankings:

• U.S. News & World Report (2024): Texas Tech is ranked #216 among National Universities.
• Forbes’ Top Colleges List: TTU is recognized among the top public research universities in the U.S.
• Washington Monthly: TTU ranks well for social mobility, research, and community service.

Texas Tech’s Regional Rankings:

• Best Colleges in Texas: Texas Tech is consistently ranked among the top 10 universities in the state.
• Best Public Universities in the Southwest: TTU ranks among the top schools in Texas, New Mexico, and Oklahoma.
• Best Business and Engineering Programs: TTU’s Rawls College of Business and Whitacre College of Engineering are highly rated for their strong curriculum and job placement.

Despite strong rankings in Texas and the Southwest, Texas Tech does not rank as highly as traditional target schools like the University of Texas at Austin or Texas A&M. However, it still provides excellent education and career opportunities, especially for students in business, engineering, and agriculture.

Does Texas Tech’s Ranking Affect Its Target School Status?

Rankings influence how companies view a university. Higher-ranked schools often have stronger recruitment pipelines, meaning top employers visit their campuses frequently. Since Texas Tech is not a top-tier national university, it does not receive as much recruiter attention as Ivy League or top public schools.

However, rankings are just one factor. Many Texas Tech graduates land great jobs by building strong resumes, networking, and gaining internship experience. The next sections will explore which companies recruit from Texas Tech and whether TTU can be considered a target school.

Recruitment Landscape in Texas

Recruitment plays a key role in determining whether a university is a target school. In Texas, some universities receive strong attention from top employers, while others require students to put in extra effort to get noticed.

Prominent Target Schools in Texas

In Texas, certain universities are considered target schools because they have strong employer connections and attract top recruiters from industries like finance, consulting, engineering, and technology. These schools include:

1. University of Texas at Austin (UT Austin)

• The top-ranked university in Texas and a major target school for Wall Street, tech companies, and Fortune 500 firms.
• McCombs School of Business and Cockrell School of Engineering are highly recruited by investment banks, Big 4 accounting firms, and tech giants like Google and Microsoft.
• Many students secure internships and jobs through on-campus recruiting (OCR).

2. Texas A&M University (TAMU)

• A top public university with strong alumni connections, especially in engineering, business, and agriculture.
• Big employers like ExxonMobil, Deloitte, and Boeing actively recruit from TAMU.
• The Aggie Network provides students with access to internship opportunities and job referrals.

3. Rice University

• A prestigious private university with a strong reputation in finance, consulting, and STEM fields.
• Wall Street firms, consulting giants (McKinsey, Bain, BCG), and leading tech companies heavily recruit Rice students.
• The small class size and elite reputation make it a true target school for high-paying industries.

4. Southern Methodist University (SMU)

• Cox School of Business is well-connected to Dallas’s finance and corporate sector.
• Students often get recruited by JP Morgan, Goldman Sachs, and Deloitte.
• Private school status and strong networking opportunities give it an edge in job placement.

These universities receive high recruitment attention because of their rankings, alumni networks, and employer relationships.

Now, let’s see how Texas Tech compares.

Comparison of Recruitment Efforts Among Texas Universities

Texas Tech is a well-respected school, but it does not receive the same level of recruiter attention as UT Austin, Texas A&M, Rice, or SMU. However, TTU still has strong career placement in certain industries.

Recruitment at Texas Tech vs. Top Target Schools in Texas

University	Recruitment Level	Top Hiring Industries
UT Austin	High (Target)	Finance, Consulting, Tech, Engineering
Texas A&M	High (Target)	Engineering, Business, Energy, Agriculture
Rice University	High (Target)	Finance, Consulting, STEM
SMU	Medium-High (Semi-Target)	Business, Finance, Law
Texas Tech (TTU)	Medium (Semi-Target)	Engineering, Business, Energy, Agriculture

Texas Tech’s Strengths in Recruitment

Although Texas Tech is not a traditional target school, it still attracts major employers in specific industries:

• Engineering & Energy – Companies like ExxonMobil, Halliburton, and Chevron hire graduates from TTU’s Whitacre College of Engineering.
• Agriculture & Science – The university’s strong programs in agriculture and environmental science lead to jobs with firms like Monsanto and USDA.
• Business & Accounting – The Rawls College of Business has good placement in regional banks, financial firms, and the Big 4 accounting firms (Deloitte, PwC, EY, KPMG).

Challenges for Texas Tech in Recruitment

• Less On-Campus Recruiting (OCR): Fewer Wall Street and consulting firms visit Texas Tech compared to UT Austin or Rice.
• Weaker National Recognition: Texas Tech is well-known in Texas but lacks a strong national reputation in finance and consulting.
• More Effort Needed for Top Jobs: Students looking for high-paying jobs in investment banking or elite consulting firms need to network aggressively, apply early, and gain internships.

Texas Tech’s Recruitment Status

Texas Tech is a semi-target school, meaning it has strong employer connections in certain industries, but students must put in more effort to break into competitive fields like Wall Street, consulting, and top tech jobs.

In the next section, we will explore which industries hire Texas Tech graduates and how students can improve their job prospects.

Texas Tech’s Presence in Specific Industries

Texas Tech University (TTU) has strong job placement in engineering, energy, agriculture, and business. However, for competitive fields like investment banking and Big Four accounting, students may face more challenges compared to graduates from target schools like UT Austin, Rice, or SMU.

Let’s examine how TTU performs in these industries.

Investment Banking Recruitment

Investment banking is one of the most competitive fields, with top firms primarily recruiting from Ivy League schools and elite business programs. Texas Tech does not have a direct pipeline to Wall Street, but some students have still made it into the industry.

Insights from Wall Street Oasis

Wall Street Oasis (WSO), a popular forum for finance professionals, often discusses which schools are considered target, semi-target, or non-target for investment banking. Based on discussions, Texas Tech falls into the non-target category for investment banking.

Key takeaways from WSO:

• Top banks (Goldman Sachs, JP Morgan, Morgan Stanley) do not heavily recruit from Texas Tech.
• Some TTU students have landed investment banking jobs, but they typically had to network aggressively, complete multiple internships, and apply outside of traditional on-campus recruiting.
• Regional and middle-market banks in Texas (Raymond James, Stephens Inc., Frost Bank) occasionally hire from TTU.

This means that while it’s not impossible for Texas Tech graduates to get into investment banking, they must work much harder than students from UT Austin (McCombs), Rice, or SMU.

Discussions on College Confidential

College Confidential, another popular forum for students and professionals, echoes similar views. Texas Tech is not considered a target school for high finance, but students interested in investment banking can:

• Join finance-related student organizations (Investment Clubs, Financial Management Association) to gain hands-on experience.
• Pursue internships early, even at small or regional firms, to build a strong resume.
• Network with TTU alumni who have broken into investment banking.

Overall, while investment banking is not a strength for Texas Tech, determined students can still break in with the right approach.

Accounting and Big Four Firms

Unlike investment banking, accounting is a much stronger area for Texas Tech graduates. The Big Four firms (Deloitte, PwC, EY, KPMG) actively recruit from many universities, including Texas Tech.

Reddit Discussions on Big Four Recruitment

Reddit users in r/Accounting and r/Big4 frequently discuss which schools have strong pipelines into the Big Four. Based on these discussions:

• Texas Tech is considered a solid semi-target for the Big Four.
• Many TTU accounting graduates secure jobs at Deloitte, EY, PwC, and KPMG, particularly in Dallas, Houston, and Austin offices.
• On-campus recruiting (OCR) happens regularly, with firms hosting events, interviews, and networking sessions at TTU.
• Students who perform well in the Rawls College of Business and complete internships have a high chance of landing full-time Big Four jobs.

How Texas Tech Students Can Improve Their Chances in Accounting

• Complete an internship with a Big Four firm—most full-time hires come from summer internship programs.
• Maintain a strong GPA (3.5+), as Big Four firms often set GPA cutoffs.
• Attend networking events and career fairs hosted at Texas Tech.
• Consider the Master of Accounting (MAcc) program, which increases job placement opportunities.

Final Thoughts on Texas Tech’s Industry Presence

• Investment Banking: Texas Tech is a non-target school for top investment banks, but students with strong networking skills and multiple internships can break in.
• Big Four Accounting: Texas Tech is a semi-target school with solid recruitment in audit, tax, and advisory services.

In the next section, we will explore the key factors that influence Texas Tech’s status as a target school and how students can increase their job prospects.

Factors Influencing Texas Tech’s Target School Status

Texas Tech University is a respected institution with strong academic programs, but it is not considered a target school for highly competitive industries like investment banking and top consulting firms. However, it does have strong recruitment in engineering, energy, business, and accounting. Several factors influence Texas Tech’s standing as a semi-target or non-target school, including its alumni network, geographical location, and student internship opportunities.

Alumni Network and Industry Connections

A strong alumni network helps universities become target schools because former graduates working in top firms can mentor, refer, and hire new students. Schools like UT Austin, Texas A&M, and Rice have well-established alumni networks in industries like finance, technology, and engineering, making it easier for their students to secure top jobs.

Texas Tech’s Alumni Network Strengths

• Texas Tech has a large alumni base, with over 250,000 graduates worldwide.
• Many TTU alumni hold executive positions in industries like oil & gas, agriculture, and engineering.
• The Rawls College of Business has an active alumni network, which helps students land Big Four accounting jobs and finance roles in Texas.

Challenges with Texas Tech’s Alumni Network

• TTU’s alumni presence in Wall Street and top consulting firms is much smaller compared to schools like UT Austin, Rice, or SMU.
• Fewer TTU graduates work in high-profile finance, consulting, and tech firms, making it harder for current students to secure these jobs through referrals.
• Limited networking events with top-tier employers compared to major target schools.

How Students Can Overcome This

• Engage with Texas Tech’s alumni network on LinkedIn and professional events.
• Join student organizations like finance, consulting, and accounting clubs to connect with alumni in those fields.
• Seek mentorship from Texas Tech alumni who have broken into competitive industries.

Geographical Advantages and Challenges

Location plays a huge role in whether a university is considered a target school. Schools located in major financial and tech hubs tend to attract more recruiters and employers.

Texas Tech’s Geographical Challenges

• TTU is in Lubbock, Texas, which is not a major business hub.
• Dallas, Houston, and Austin are key recruiting areas for finance, consulting, and tech, but TTU is not located near these cities.
• Recruiters prefer schools closer to business districts, such as UT Austin (Austin), Rice (Houston), and SMU (Dallas).

Texas Tech’s Geographical Advantages

• Lubbock has a low cost of living, making education more affordable.
• The university has strong connections with Texas-based industries, particularly in oil & gas, agriculture, and business.
• Companies in energy, engineering, and agriculture frequently recruit from Texas Tech, making it a strong semi-target for those fields.

How Students Can Overcome Location Challenges

• Travel to career fairs and networking events in Dallas, Houston, and Austin to meet recruiters from top firms.
• Complete summer internships in major cities to increase visibility with employers.
• Use LinkedIn and virtual networking to connect with recruiters outside Lubbock.

Student Performance and Internship Opportunities

Even if a school is not a traditional target school, students can still secure top jobs by excelling academically and gaining valuable experience.

How Student Performance Impacts Recruitment

• GPA Matters: Competitive industries like finance, consulting, and tech prefer students with 3.5+ GPAs.
• Internship Experience: Employers prioritize students with strong internship experience.
• Networking & Leadership: Being involved in student organizations, case competitions, and leadership roles helps students stand out.

Internship Opportunities for Texas Tech Students

• The Rawls College of Business has strong internship placement in regional banks, Big Four accounting firms, and local financial firms.
• Engineering students have access to internships with ExxonMobil, Halliburton, and Chevron.
• Agriculture and Science students often intern with organizations like USDA, Monsanto, and Texas-based agribusiness companies.

How Texas Tech Students Can Improve Job Prospects

• Apply for internships early, even if they are outside Texas Tech’s direct recruitment network.
• Network aggressively by attending industry conferences, LinkedIn events, and professional meetups.
• Gain extra certifications (e.g., CFA for finance, CPA for accounting, or coding bootcamps for tech) to improve job prospects.

Final Thoughts

Texas Tech is a semi-target school in industries like engineering, business, and energy, but it faces challenges in high-finance and elite consulting due to location, alumni connections, and employer recruiting patterns. However, students can still land top jobs with the right strategy, networking, and experience.

In the next section, we will explore how Texas Tech can improve its recruitment profile and move closer to becoming a true target school.

Perspectives from Current Students and Alumni

Understanding whether Texas Tech is a target school requires insight from those who have attended the university. Online forums, alumni success stories, and career outcomes provide a clearer picture of how students navigate the job market and whether recruiters actively seek TTU graduates.

Experiences Shared on Online Forums

Many discussions on platforms like Reddit, Wall Street Oasis (WSO), and College Confidential suggest that Texas Tech is a semi-target school for industries like accounting, energy, and engineering, but a non-target for elite finance and consulting firms.

Reddit Discussions on Texas Tech’s Recruiting Strengths

• Big Four Accounting: Many students confirm that Deloitte, EY, PwC, and KPMG actively recruit from Texas Tech.
• Energy & Engineering: TTU students mention frequent on-campus recruitment from ExxonMobil, Halliburton, and Schlumberger.
• Finance & Investment Banking: Students report fewer Wall Street opportunities, with limited direct recruiting from top investment banks.

Wall Street Oasis (WSO) Insights on Texas Tech in Finance

• WSO users categorize Texas Tech as a non-target school for high finance.
• Students from TTU who broke into investment banking mentioned that they had to network aggressively, apply early, and gain relevant internships.
• Some TTU graduates have made it to middle-market and regional banks but not as frequently into top-tier firms.

College Confidential Insights on Texas Tech

• Many students highlight the affordability and strong academic programs at TTU.
• Business and engineering students confirm good job placement within Texas but note that breaking into national and global firms requires extra effort.

Success Stories and Career Trajectories

Despite challenges in certain industries, many Texas Tech alumni have built successful careers in finance, business, engineering, and beyond.

Success Stories from Texas Tech Alumni

1. Finance Graduate at a Regional Bank

1. • A Texas Tech finance major secured an internship at a regional bank in Dallas, later transitioning to an investment analyst role.
   • He leveraged LinkedIn networking, cold emails, and financial modeling courses to gain an edge.

2. Accounting Major Landing a Big Four Job

1. • A student from Rawls College of Business completed a summer internship at Deloitte and received a full-time offer.
   • She credits her success to career fairs, mentorship programs, and high academic performance (3.7+ GPA).

3. Engineering Graduate in the Energy Industry

1. • A Texas Tech petroleum engineering major landed a role at ExxonMobil through an on-campus career fair.
   • His internships and strong alumni connections in the energy sector helped him secure a top job.

Career Trajectories of Texas Tech Graduates

• Big Four & Accounting Careers: Many TTU students get placed in audit, tax, and advisory roles at Big Four firms.
• Energy & Engineering Jobs: Strong placement in oil & gas, manufacturing, and engineering firms.
• Corporate Finance & Banking: Students often start in regional banks or corporate finance roles, with some moving to larger firms later.
• Technology & Consulting: Fewer TTU graduates land in top tech firms or elite consulting jobs, but those who do often have internship experience, networking, and certifications.

Final Thoughts

• Texas Tech students can succeed in competitive fields, but they must be proactive in networking, internships, and skill development.
• The university has strong employer relationships in accounting, energy, and engineering but limited direct recruiting in investment banking and elite consulting.
• Alumni success stories prove that TTU graduates can achieve high-level careers with the right strategy and persistence.

In the next section, we will explore how Texas Tech can improve its recruitment profile to attract more top employers and move closer to becoming a target school.

Strategies for Enhancing Texas Tech’s Recruitment Profile

Texas Tech University has strong job placement in engineering, business, and energy, but it is not a top target school for highly competitive fields like investment banking and elite consulting. To improve its recruitment profile and attract more top employers, Texas Tech can focus on three key areas: strengthening corporate partnerships, expanding career services, and increasing student engagement in professional organizations.

1. Strengthening Corporate Partnerships

One of the main reasons target schools attract top recruiters is their strong corporate relationships. Companies that regularly hire from a university develop formal recruiting pipelines, making it easier for students to land jobs.

How Texas Tech Can Strengthen Corporate Partnerships:

• Expand relationships with Fortune 500 companies in key industries like finance, tech, consulting, and energy.
• Increase employer-sponsored programs, such as case competitions, leadership training, and mentorship programs.
• Encourage alumni working in top firms to return to campus for recruiting events and guest lectures.
• Develop more internship programs with leading companies, ensuring that students gain relevant work experience before graduation.

Industries Where Texas Tech Can Strengthen Employer Ties:

• Finance: More partnerships with Wall Street firms, private equity, and hedge funds.
• Consulting: Collaborations with McKinsey, Bain, BCG, and Deloitte Consulting.
• Technology: Expanding relationships with Google, Amazon, Microsoft, and Tesla.
• Accounting: Strengthening ties with Big Four firms for advisory and consulting roles.

2. Expanding Career Services and Networking Events

A well-connected career center is essential for helping students transition from college to the workforce. Texas Tech’s career services can be further improved by offering more on-campus recruiting (OCR) opportunities, networking events, and career coaching.

How Texas Tech Can Expand Career Services:

• Increase on-campus recruiting (OCR): Encourage more companies to conduct interviews, resume screenings, and career fairs at Texas Tech.
• Host industry-specific networking events: Organize finance summits, consulting panels, and tech career expos to connect students with recruiters.
• Enhance resume and interview coaching: Offer mock interviews, resume workshops, and mentorship programs to help students stand out.
• Introduce a stronger alumni mentorship program: Pair students with successful alumni in their fields of interest.

Examples of Effective Career Events:

• Wall Street Trek: UT Austin and SMU have programs where students visit New York to meet with investment banks. Texas Tech could introduce a similar initiative.
• Consulting Bootcamps: Many target schools offer consulting workshops that prepare students for case interviews and problem-solving skills.
• Finance and Tech Networking Nights: Inviting Texas Tech alumni from top firms to speak and connect with students can open job opportunities.

3. Encouraging Student Engagement in Professional Organizations

Getting involved in student organizations is one of the best ways for Texas Tech students to gain industry experience, network with professionals, and improve job placement. Many students at top target schools join business, finance, and engineering organizations to develop relevant skills before entering the workforce.

Recommended Student Organizations for Career Growth:

• For Finance:
  • Texas Tech Investment Club (to gain experience in stock market analysis).
  • Financial Management Association (FMA) (to connect with finance professionals).
• For Accounting:
  • Beta Alpha Psi (BAP) (a top organization for accounting students).
  • Rawls College of Business Accounting Society (helps with Big Four recruiting).
• For Consulting & Business:
  • Texas Tech Consulting Club (to prepare for case interviews).
  • Entrepreneurship organizations (for students interested in startups and business).
• For Technology & Engineering:
  • Association for Computing Machinery (ACM) (for computer science students).
  • Society of Petroleum Engineers (SPE) (for students in energy and engineering).

How Student Organizations Can Boost Career Success:

• Provide hands-on experience through investment funds, consulting projects, and business competitions.
• Offer networking opportunities with recruiters, alumni, and industry professionals.
• Help students prepare for job applications by offering resume reviews, interview prep, and career guidance.

Final Thoughts

For Texas Tech to improve its target school status, it needs to:

1. Strengthen corporate relationships to bring more recruiters to campus.
2. Expand career services by increasing employer partnerships and networking opportunities.
3. Encourage student engagement in industry-related organizations to build skills and connections.

If Texas Tech implements these strategies, it can attract more top employers and become a stronger semi-target or target school in key industries like finance, consulting, and technology.

In the next section, we will summarize the findings and provide final thoughts on whether Texas Tech can become a true target school in the future.

Conclusion

Texas Tech University is a semi-target school for industries like accounting, engineering, energy, and agriculture, but it is a non-target school for investment banking, top consulting firms, and elite tech jobs. While it has strong employer connections in certain fields, it does not receive the same level of on-campus recruiting as UT Austin, Rice, or SMU. Students aiming for highly competitive careers must rely on networking, internships, and alumni connections to break into top firms.

To improve its target school status, Texas Tech must strengthen corporate partnerships, expand career services, and increase student involvement in professional organizations. By enhancing recruitment efforts and employer engagement, TTU can provide students with better job opportunities and move closer to becoming a target school in more industries.

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